How Be Little collects, uses, shares, and protects your information.
Business details. Be Little is the trade name of Safan Daudbhai Kheradawala, GSTIN: 24EOKPK6927N1Z9, principal place of business: Floor No. 013, 1st Floor, S.No. 5069/B-1/B-2/B-3, River Walk, Ellis Bridge Corner, Opposite I.P., Ahmedabad, Gujarat. Contact: info@belittle.online.
Last updated: June 2026
This Privacy Policy explains how the Be Little group ("Be Little", "we", "us", or "our") collects, uses, shares, and protects information in connection with our website at belittle.online, our performance-marketing and media-buying services, and the digital products we own and operate — including HTML5 games, tools, and utility applications and websites (together, the "Services").
By accessing or using the Services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Services.
Be Little is a performance-marketing and growth company. We:
"Be Little" is operated by:
Our Services are also supported by personnel and operations in other locations, including India.
The entity responsible for your personal data (the "controller") depends on where you are located:
References to "we" and "us" mean the relevant controller above.
This Policy applies to all of the Services listed above. Some products or client engagements may carry a supplemental privacy notice; where a supplemental notice conflicts with this Policy, the supplemental notice controls for that product. This Policy does not apply to third-party websites, platforms, or services we do not control (see Section 10).
When you use our website, games, tools, or apps, we and our partners may automatically collect:
We and our partners use cookies, SDKs, pixels, web beacons, local storage, and similar technologies to operate the Services, remember preferences, measure performance, and deliver and measure advertising. See Section 8.
We may receive information about you from advertising partners, analytics providers, ad networks and exchanges, measurement vendors, and social-media platforms, and may combine it with information we already hold.
We use information to:
Legal bases (UK/EEA). Under the DPDP Act we process personal data on the basis of: your consent (for example, for non-essential cookies and personalized advertising); the performance of a contract; our legitimate interests (such as securing, improving, and monetizing our Services); and compliance with legal obligations. You may withdraw consent at any time (see Section 12).
India (the DPDP Act). Under India's Personal Data Protection Act 2012, we collect, use, and disclose personal data with your consent (including deemed consent) or as otherwise permitted or required by law, for purposes that a reasonable person would consider appropriate in the circumstances and which we notify to you.
Advertising is central to our business. Our owned-and-operated products are supported by ads, and our agency and network services involve buying, selling, and optimizing advertising on behalf of ourselves, advertisers, and publishers.
We work with third-party advertising vendors, ad networks, and exchanges — including Google and Meta — to serve and measure ads. These partners may use cookies, SDKs, pixels, and device or advertising identifiers to:
We use Google advertising products, which may include Google AdSense, Google Ad Manager, Google AdMob, and Google Ads.
Where we use Meta (Facebook/Instagram) advertising tools — such as the Meta Pixel, Conversions API, Meta SDK, or Meta Audience Network — Meta may receive information about your interactions with our Services to deliver and measure ads, governed by Meta's Privacy Policy and advertising terms. You can manage ad preferences in your Meta account settings.
You can opt out of, or limit, interest-based advertising:
Opting out does not stop ads; it means the ads you see may be less relevant.
Our Services, including our games and tools, are intended for a general audience and are not directed to children under 13 (or the minimum age required in your jurisdiction). We do not knowingly collect personal information from children, and we do not knowingly serve personalized advertising to them.
Where any product is or may be directed to children, we configure advertising to be non-personalized and apply child-directed treatment as required by Google's policies, the UK Age Appropriate Design Code, the GDPR, and other applicable laws. If you believe a child has provided us personal information, contact us (Section 15) and we will delete it.
We use the following categories:
In the UK/EEA, non-essential cookies are set only with your consent through our cookie banner or preference center. You can also manage cookies through your browser settings and manage mobile identifiers through device settings. Disabling some cookies may affect functionality.
We do not sell your personal information for money. We share information:
Some sharing for interest-based advertising may be considered a "sale" or "sharing" under certain U.S. state laws; see Section 12.
The Services link to, and display ads for, third-party websites, apps, and offers we do not own or control. This Policy does not cover them. We are not responsible for their content or privacy practices; review their policies before providing information.
We retain personal information only as long as necessary to fulfil the purposes in this Policy, including to provide the Services and meet legal, accounting, fraud-prevention, and reporting obligations, and to resolve disputes. When data is no longer needed, we delete or de-identify it.
Depending on where you live, you may have rights to access, correct, delete, object to or restrict processing, withdraw consent, request portability, opt out of interest-based advertising and of the "sale"/"sharing" of personal information, and not be discriminated against for exercising your rights.
To exercise any right, contact us using Section 15. We may need to verify your identity before acting. You may use an authorized agent where the law permits.
We operate across the UK, India, and other locations, and work with partners worldwide. Your information may be transferred to, stored in, and processed in countries other than your own. Where we transfer personal data internationally, we use appropriate safeguards — such as the UK International Data Transfer Agreement / Addendum, the EU Standard Contractual Clauses, or the transfer mechanisms permitted under the the DPDP Act — to protect your data.
We may update this Policy from time to time. When we do, we will revise the "Last updated" date above and, where appropriate, provide additional notice. Continued use of the Services after changes take effect constitutes acceptance of the updated Policy.
For questions, requests, or complaints, contact us at:
Privacy Contact / Privacy Contact (the DPDP Act — required):
We will acknowledge and respond to requests and complaints within the timelines required by applicable law.
Tell us what you need and our team will get back to you quickly with honest advice and clear pricing.